Brand Manager

We're all about the perfect fit. That's why we invest so much in our people. We offer training and development opportunities, along with a promote-from-within, anyone-can-lead philosophy. We're an energized team working together to deliver a one-of-kind experience allowing Big + Tall guys to finally wear what they want.

Every associate has a voice and an opportunity to make an impact - at DXL we care about our guys, our communities and each other. If this sounds like a culture you would like to be part of, then DXL is Fit for You!

As a Brand Manager, you will take your passion for a customer first mindset to create content and visibility on all channels, add imagination & fresh ideas to the social programs, execute flawless campaigns, roll up your sleeves to dig into results, and bring your engagement to learn the most about industry trends.

Using your proactive, high energy, and collaborative nature, you will play a key role in supporting our guests by:

• Serving as the steward of the brand, embracing and driving brand promise, mission, vision, positioning, and messaging throughout the organization and all consumer touchpoints to drive overall business goals and growth
• Providing detailed guidance/briefs on creative projects and marketing campaigns across all marketing channels to achieve relevant project business objectives and ensure consistent on-brand messaging
• Creating and develop public relations strategy, proactively driving placements in print, broadcast and online media across trade and consumer publications
• Spearheading the timely creation and issuance of press releases, along with proactive follow-up pitching for coverage
• Leading and managing social media strategy and execution to increase engagement and drive brand awareness, including managing a Social Media Specialist
• Measuring and reporting on all program KPI's, performance vs. expectations, learnings, and implications for future programs
• Proactively monitoring industry trends and best practices to identify growth opportunities for potential new programs and ideas

We're looking for someone:

• With a bachelor's degree or an equivalent combination of education, training and experience
• With 5+ years working in Brand Marketing; retail industry a plus
• With experience with public relations and influencer/partnership marketing
• With Microsoft Office Suite (Outlook, Excel, Word, PowerPoint) experience
• With experience in media strategy, media outreach, influencer marketing, social media, content creation

Here's what we offer:

• All Your Basic Benefits (health, dental, 401k, PTO, etc.)
• Hybrid Work Environment (1-2 days in the office per week)
• Compressed/Flexible Work Schedule
• Bring Your Dog to Work Days
• And more!

DXL is committed to Diversity, Equity, and Inclusion. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.