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eCommerce Brand Specialist

Massachusetts - Canton 07/20/2022 Apply NowApply Later
GENERAL SUMMARY:  The eCommerce Brand Specialist is responsible for achieving customer satisfaction and driving digital revenue by analyzing and optimizing the brand and site experience for Polo Ralph Lauren on DXL.com. Their objective is to review positioning and taxonomy branding, carefully review product attribution, and analyze data to optimize the customer's discovery and selection of Polo Ralph Lauren product. The brand specialist will help to execute campaigns, update the brand shop, sortation and review of product pages, perform content optimization, maximize vendor assets, and use analytics to drive sales and conversion. This position will require leading and joining regular calls with vendor, QBRs, merchants and other cross functional business partners. It will also require a highly analytical and organized person who possesses great communication and presentation skills. Cross-functional partners will include Merchants, Vendor, Copy/SEO team, Analytics and other stakeholders within the eCommerce Merchandising and broader Marketing team.

ESSENTIAL DUTIES & RESPONSIBILITIES:
Site Merchandising, Content & Process Optimization
  • Alignment of experience across all customer touch points and devices, establish best practices across competitive landscape, brand shop execution, browsing experience optimization
  • Product detail page content optimization: inclusive of size & fit Information, attribution, images, and product reviews
  • Work with SEO team to develop best practices for the Polo Ralph Lauren content experience
  • On-site search -- optimize failed search terms, act upon trending phrases and key terms specific to Polo Ralph Lauren
  • Manage digital asset and content process and ensure timely delivery of imagery from Polo Ralph Lauren asset team
  • Track and ensure timely delivery for all Polo Ralph Lauren photo sample needs.
  • Pass off looks to the creative team as part of our seasonal turn over process
Analysis and Performance Management
  • Dive into analytics to identify opportunities to increase sales, conversion and profit performance by leveraging site reporting, e-mail and HP analytics
  • Strategize and collaborate directly with vendor and partner with merchants to understand the business strategy, objectives and priorities to develop KPI's to internally measure progress
  • Key Quarterly Business Review (QBR) participant. Provide insights and strategies to determine next steps for best online experience
Innovation and Improved Brand Experience
  • Work closely with merchant and Polo Ralph Lauren teams to develop seasonal looks that are reflective of both the DXL business needs along with the Polo Ralph Lauren seasonal stories and brand DNA
  • Regularly monitor retail landscape to gain insight and develop strategies to improve site experience
  • Seek out opportunities to grow the business by improving the customer shopping experience
  • Partner with the content and marketing calendar teams to drive appropriate level of messaging and seasonal stories for Polo Ralph Lauren
QUALIFICATIONS:
  • Bachelor's degree
  • 3-5 years of experience in eCommerce merchandising
  • Google Analytics experience preferred
SKILLS:
  • Ability to build strong cross functional relationships
  • Strong organizational skills
  • Excellent communication and interpersonal skills
  • Excellent follow-up and follow-through skills
  • Self- motivated with the ability to work independently and as a member of a team
  • Able to build trust, strong partnerships and work cross functionally.
ENVIRONMENT & PHYSICAL DEMANDS:
  • Work is performed in an office environment.
  • Sitting/Standing for 90% of the time.
  • Ability to use computer keyboard, monitor and other office equipment.
Apply Now

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