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SEO Content Copywriter

Massachusetts - Canton 01/05/2022 Apply NowApply Later
GENERAL SUMMARY: The SEO Content Copywriter is responsible for developing innovative and strategically-driven, SEO product copy. This copy will achieve marketing objectives, highlight the DXL Difference and communicate brand messaging in a unique and persuasive way to Big + Tall customers. This role will craft compelling, SEO-rich content copy that highlights product features and benefits and educates and engages consumers to buy. Must be willing and able to dig deep to understand each product, what makes it different and the technical nuances to translate them into creative marketing writing for our site. Projects include daily content writing and digital projects.
ESSENTIAL DUTIES & RESPONSIBILITIES:
  •  Develop SEO-rich content copy consistent with our Style guidelines and brand voice while maintaining our copy database
  • Collaborate with buyers and site management to effectively meet project objectives, schedules and deadlines
  • Understand fabric, construction and product details and effectively describe, appealing to Big + Tall customers
  • Execute specific creative requests received from the buying team at a rapid pace to meet the heightened demands of a fast-growing, dynamic business
  •  Work with Copy Manager to deliver the brand tone across the site to highlight the DXL Difference
  • Update category pages and contribute to the DXL blog pages
    * Coordinate and maintain content guidelines and style guides; help train new assistant buyers on copy needs
QUALIFICATIONS:
  • 3-5 years of related work experience in a fashion retail advertising e-commerce setting
  •  BA/BS in English, Journalism, Advertising, Communications or similar degree or equivalent experience
  • Stellar communication skills and excellent written English, including proper spelling and grammar
  • Have a passion for fashion with clothing, shoes and accessories construction knowledge
  • Experience developing website content
  • Proven SEO knowledge and usage
  • Copy database knowledge helpful; PlumSlice platform a plus
  • Intelligent thinking, strong organizational skills and accuracy
  • Provide a portfolio with work examples

SKILLS:
  • Strong written and verbal communication skills
  • Ability to juggle a number of projects at any given time
  • Attention to detail with exceptional organizational and time-management skills
  • Ability to work effectively in a collaborative team environment
  • Ability to be flexible in an ever-changing retail environment
Apply Now

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